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Editor's suggested read from Mike Adams, the Health Ranger... The Politics of National Health Care Reform: Why no Popular Presidential Candidate can Solve Our Health Care Crisis (transcript)Shop for all-natural products at MotherNature.com

Large corporations are trying to make consumers believe their 
products are "Earth  friendly".  Everything from toxic cosmetics
to Find the Perfect St. Patty's Day Gift on CafePresssmog producing cars are now being positioned as "green"
 natural  organic products, eco-friendly,  biodegradable or environmentally friendly. That's what this cartoon is all about: "Greenwashing" or the NOVICApractice of corporations claiming their products are green when, in reality, they're not at all
impressive as eco-friendly products.

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Commentary by Mike Adams, the creator of this cartoon.

Gaiam.com, Inc

We are honored to feature Mike Adams,  the Health Ranger, throughout
our site.

Be skeptical of manufacturers' claims

It's more important now more than ever to be skeptical of "green" claims by product manufacturers. Everybody's on the green bandwagon, it seems, and even products that are extremely hazardous to the environment often carry some type of green claim. Consumers need to be sharp and do their research on these corporations before blindly buying into their claims of being Earth friendly.

No regulation of "green" claims

Today, there is absolutely no regulation of claims of "green" or "Earth friendly" products in the U.S. marketplace. Manufacturers can essentially print anything they want on their products, and there's no requirement that such claims reflect reality.

Some certification companies are trying to change all that, but none have yet achieved a critical mass of consumer recognition. Corporations don't like to participate in these programs because they don't want to have to reformulate their products using more environmentally responsible (and more expensive) chemical alternatives.

The FDA has no interest in requiring that the products it regulates are Earth friendly. And you know why? Because the fastest growing source of harzardous consumer products are, in fact, pharmaceuticals, and if the FDA admits it needs to start enforcing environmental safety in food and drug products, it would have to face up to the fact that medications are now a primary source of global pollution of rivers and oceans.

The EPA mirrors the FDA in its kow-towing to the financial interests of powerful corporations, and it's far easier for the EPA to bury its head in medication-contaminated sand than to take meaningful action to protect the environment from Big Pharma.

Greenwashing is big business, and so is pushing more toxic products to consumers that they will spray on their lawns, shove down their throats, put in their cars or pee away into the sewer system. Most consumer products are highly toxic for people, animals and nature, and before long, nearly all of them will likely carry some kind of greenwashing claim that declares how good they are for the environment. Video

It's the Big Lie of consumerism, and the American economy depends so much on the continued purchasing of throwaway products that it simply cannot survive unless people keep buying -- and tossing -- products that are mostly harmful to the environment. The Earth is being poisoned, day by day, by greenwashing corporations and gullible consumers, and it's only a matter of time before it all comes back to bite us so hard that we become a race of chemically-induced genetic mutants.

Let's clear the air...


What Is Organic?


The national organic standards were fully implemented in October 2002. After more than a dozen years in the making, these standards give consumers clear and consistent product labeling, as well as the added assurance of a uniform set of standards backed by the U.S. Department of Agriculture (USDA). Generally speaking, organic food and fiber products must be made without the use of pesticides, herbicides and fertilizers. Specifically prohibited from  organic products are genetically modified organisms, irradiation and the use of sewage sludge; all three practices are permissible in conventional agriculture. Under USDA regulations, certified organic products will be labeled in one of several ways:

100 percent organic: These products have been made using ingredients, processing and handling methods and materials that are in full compliance with the USDA standards for organic agriculture. They will have a label reading "100 percent organic," and the USDA organic seal may appear on the primary display panel.

Organic: These products contain at least 95 percent organic ingredients (excluding water or salt). They are eligible for the organic label provided the remaining 5 percent of the products' ingredients are not commercially available in an organic form, and also that the remaining 5 percent of the ingredients were not produced using specifically prohibited methods (i.e.,irradiation). These products will be labeled "organic" and may carry the USDA seal on the primary display panel.

Made with organic ingredients: Products labeled "Made with organic ingredients" must contain between 70 and 95 percent organic ingredients, excluding water and salt. As many as three of the product's organic ingredients may be listed on the front of the package. For instance, a box containing cereal made with organic ingredients might read "Made with organic corn, oats and sugar" on the front panel. The USDA organic seal may not be used on these products.

Products with less than 70 percent organic ingredients: Labels on these products will be allowed to list the organic items in the ingredients panel only, and the term "organic" may not be used anywhere else on the package. The USDA seal may not be used on these products.